La Tisane
Herbal craft beers
Loïc and César, two childhood friends, want to create their own brand of craft beer.
Their differentiating feature: combining hops with plants for tastes that are both fresh and original.
Logo concept: Beer personified as a grandmother, evoking the family and friendship that bind customers together. It's a reminder of conviviality and sharing, counterbalanced by bright colours for a youthful, festive feel.